The 'mushy middle' hard to reach for Obama, McCain ... REPORT: "They're the most fickle voters, and potentially the most powerful. Thus, with party nominations secure, John McCain and Barack Obama now are pushing toward the center to win them over. Meet the "mushy middle," a complex chunk of people likely to decide the presidential election but difficult to reach and hard to please. "Yes, we can!" isn't floating their boat. Nothing much is, from either candidate. They aren't uniformly conservative or liberal, and they don't fit strict Republican or Democratic orthodoxy. They aren't typically engaged in politics, and they don't much care about the campaign. And like so many others, they are extraordinarily pessimistic ..." MORE

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